Comments on: Determining the Value of a Corporate Blog http://www.melinamurray.com/2008/04/determining-the-value-of-a-corporate-blog/ HR thoughts for all companies and HR services for small companies Tue, 06 Jan 2009 04:35:15 +0000 http://wordpress.org/?v=2.5.1 By: Chris Baggott http://www.melinamurray.com/2008/04/determining-the-value-of-a-corporate-blog/#comment-68 Chris Baggott Tue, 22 Apr 2008 21:44:04 +0000 http://www.melinamurray.com/?p=53#comment-68 You hit the right question. Why? is the number one question we get when we first meet prospective clients. Companies want ROI...they want something to measure. For the most part, we try and focus businesses on SEO and Conversions. Widespread employee blogging leads to terrific traffic increases through search. Since most companies understand that value..and perhaps participate in PPC already it becomes easy for them to gague the success or failure of their blogging program. Employee blogs also convert at a high rate. The Dallas Morning News had a great article about the credibility of employee bloggers last week. My favorite paragraph: "It's clear that when it comes to traditional authority figures – whether they're chief executives or heads of state – people trust them less," says Mr. Edelman. "Employees are the new credible source of information. We have data that shows an employee blog is five times more credible than a CEO blog – and I say this as a CEO blogger." You can see the whole post here: http://blogging.compendiumblog.com/blog/blogs-and-business/0/0/people-dont-trust-ceos-they-trust-employees Keep up the good work, Chris Baggott CEO/Co-founder Compendium Blogware www.compendiumblogware.com You hit the right question. Why? is the number one question we get when we first meet prospective clients. Companies want ROI…they want something to measure.

For the most part, we try and focus businesses on SEO and Conversions. Widespread employee blogging leads to terrific traffic increases through search. Since most companies understand that value..and perhaps participate in PPC already it becomes easy for them to gague the success or failure of their blogging program.

Employee blogs also convert at a high rate. The Dallas Morning News had a great article about the credibility of employee bloggers last week. My favorite paragraph:

“It’s clear that when it comes to traditional authority figures – whether they’re chief executives or heads of state – people trust them less,” says Mr. Edelman. “Employees are the new credible source of information. We have data that shows an employee blog is five times more credible than a CEO blog – and I say this as a CEO blogger.”

You can see the whole post here: http://blogging.compendiumblog.com/blog/blogs-and-business/0/0/people-dont-trust-ceos-they-trust-employees

Keep up the good work,

Chris Baggott
CEO/Co-founder
Compendium Blogware
http://www.compendiumblogware.com

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