Companies don’t engage emotionally with their customers—people do. If you want to create a memorable company, you have to fill your company with memorable people. How are you making sure that you’re filling your organization with the right people? And how much are you willing to pay to find out?          

Throughout the week I talked to many, many people, and the one thing that struck me more than anything was how unhappy most were with their companies. Not their jobs, but their leadership and company as a whole. Granted, there were a few, maybe 20%, who loved both their current career and company. However, the vast majority were just biding time awaiting a new opportunity.

The most common frustrations revolved around 2 issues: Human Resources and Company Communications. Below is a sampling of the complaints.

• I have no trust in our HR leader. He/She doesn’t talk to anyone other that the executive team. When I ask questions or voice concerns, I am told not to worry, there are no problems. I never get a response to my actual question.
• Our company changes direction all the time. I never know what will happen tomorrow, and I don’t even know what is happening now.
• When our company makes a big change or announcement, we hear about it with the rest of the world, in a press release.
• My manager is completely uninvolved in what I do. He/She has no idea what my actual job entails and when I ask for a growth path, I am always told to wait.
• I would never talk to our HR leader about about anything important. HR is a joke at our company.

Yikes! The main theme= Communication. From HR, from managers, and from the executive team.

Mind you, most of the people I talked to are from small/mid-sized companies (50-3000). These are not big corporations mired down in decades of processes and many layers of management. There is really no reason for this level of frustration and discontent.

I am always appalled when there is a distrust of HR. As an HR professional myself, I have always made it a point (very important one) to talk to as many employees as possible, to let them know they can talk to me anytime, to not gossip about what I am told, and to work to alleviate frustrations while keeping in mind the overall needs/goals/directions of the company.

As for overall company communication, it is simple. If you don’t trust your employees, they will not trust you. Something as important as company direction should be conveyed prior to a press release. Talk to your employees! Help them feel connected, respected and valued.

I would say one of the biggest takeaways from her posting is to be accessible. This means letting your team know how to reach you and more importantly, letting them know they CAN contact you. One of the most frequent complaints I have heard about managers is the lack of availability. Easy to fix!

Encouraging communication by both giving information and being perceived as open to receiving it will go a long way in building your employee’s confidence in you as their leader, and in return, their confidence in themselves to do the job. Talk to them about their projects and how those projects relate to the company’s goals and success. Take the time to notice those who are encountering difficulties and work with them to find solutions. Publicly congratulate good work. It benefits not only your team, but you and the company too.