Are “Unique” Benefits the Answer?
July 2, 2008One of the sessions I attended at the SHRM conference was about staying competitive with benefits. The presentation itself was full of useful data, much gleaned from this year’s Best Companies to Work For winners and current SHRM surveys, but it made me think about the overall “benefit” of benefits.
Sure they are a great tool for recruiting (when they are good). And employees do appreciate having a variety of benefits.
However, just offering benefits does not make a great place to work. There are 2 factors that can impact the initial draw.
First
Adding different or unique benefits, beyond the standard health/life insurance and retirement plans has become more popular. But if it is on paper only, the result may be the opposite of what was intended.
Having a program for employee recognition sounds like a great idea. Except when no one uses it. Or when only certain departments use it.
Employee of the Month awards are pretty cool too. Until they become a last minute retention tool, are used in only some departments or become a vehicle for publicaly rewarding “favorites”.
Offering education assistance is a draw for many potential employees. Yet, constantly denying (legitimate) requests leads to frustration.
While posting and touting benefits can help you get people in the door, once in, they expect to see them in action.
Does your company offer unique benefits? If so, are these providing value to your employees (and/or to you)? Are these benefits useful in retention as well as recruitment?
Second
Unfulfilling work and poor management. This is a morale killer. Managers who are not present, available or helpful end up with staff who are unmotivated, frustrated and unproductive. Lack of communication from management and company leadership is one of the top complaints I hear from employees. Boredom and lack of a challenge is another.
Cool benefits are only “cool” if they enhance the environment.
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You can check out the recently released 2008 winners of the Best Small & Medium Companies to Work for in America.
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Posted by melinamurray